Why technically successful change still fails – and what leaders need to do differently now

Most AI and digital transformation programmes fail for reasons that are rarely named.
This book is written for people who are involved in organisational change:
“We’ve done everything right on paper… so why does this feel so fragile?”

I’m Lucy Smith, the founder of Inclusive Change, a UK-based consultancy I established in 2020 with a clear purpose: to help organisations build the future of work with neurodiversity and human sustainability in mind.
I’ve spent over 25 years designing courses, curricula, and large-scale programmes across public and private sectors.
Since 2020, I’ve built and led multiple organisations, including a neurodivergent support agency and a social enterprise focused on inclusive employment and digital skills. Alongside consultancy work, I support leaders to design systems, processes, and ways of working that reduce cognitive load, clarify decision-making, and protect people during sustained change.
My approach to change is grounded and human. I don’t frame difficulty as resistance or individual failure. Instead, I help organisations see how structure, pace, and leadership choices distribute risk – and how those patterns are intensified in AI-enabled environments.
I live and work in the UK, balancing consultancy, writing, and social impact work. I’m known for asking the questions that often sit just outside formal change programmes – usually with warmth, clarity, and the occasional dry sense of humour.

This book explores why organisational change often fails even when the strategy is sound and the technology works.
It focuses on the human mechanics of change – how people make sense of uncertainty, where responsibility and risk really sit, and what happens when automation and AI increase pace without increasing clarity.
Rather than offering tools or implementation frameworks, the book examines how leadership decisions, framing, and structure shape whether change holds or quietly fractures over time.
Not in the way most AI books are. AI is the context, not the centre. The book is about change, leadership, and responsibility in environments shaped by automation, data, and constant transition. You don’t need technical knowledge of AI to read it. If you are involved in leading, sponsoring, or delivering change in an AI-influenced organisation, the book will feel familiar.
This book is written for people who sit close to the consequences of change, including:
Senior leaders and executive teams
Change, transformation, and programme leads
Project and delivery managers
HR, People, and OD professionals
Consultants working in digital, AI, or operational change
Leaders in regulated, public sector, or complex environments
If you’ve ever felt that a change programme looked fine on paper but felt fragile in practice, this book is for you.
You can expect:
A short business fable that reflects real organisational life
Clear explanations of why certain change patterns repeat
Language you can use with leadership teams
Insight into pressure, accountability, and sensemaking during change
A reframing of “resistance” as a system issue, not a people problem
You won’t find hype, buzzwords, or simplistic answers. The book is designed to help you see what’s really happening, not to sell a solution.
Both.
The book itself is reflective and analytical, designed to shift how you see change. Alongside it is an optional companion guide that offers chapter summaries, leadership reflections, and discussion prompts suitable for teams, workshops, or coaching.
Together, they support both thinking and action – without turning complex issues into checklists.
No.
While the book is written with senior decision-makers in mind, many readers in change, project, and people roles recognise their lived experience in the story.
In fact, it often resonates strongly with those who carry responsibility without authority – and helps explain why that role can feel so heavy during transformation.
Most change books focus on what leaders should do.
This book focuses on what people are actually carrying during change – especially when systems become more automated and decisions are increasingly abstracted.
It doesn’t ask people to be more resilient.
It asks organisations to be more honest about how they design change.
Yes.
The book and companion guide are designed to be used in:
leadership team discussions
programme reset points
executive away days
facilitated workshops
coaching and advisory work
Many organisations use it as a shared language for conversations that are often avoided or hard to frame.
Neurodiversity is part of the lens, but not the headline.
The book recognises that change impacts people differently, and that systems often privilege certain thinking and coping styles. Rather than separating neurodiversity as a “special case”, it treats inclusive design as good leadership and risk management for everyone.
Change doesn’t fail because people are difficult. It fails when meaning, responsibility, and risk are poorly anchored.
In the age of AI, that anchoring matters more than ever.


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