Lucy Smith speaking at a conference on neurodiversity and inclusive change

Lucy Smith

Neurodiversity & Inclusive Change Speaker, Facilitator, Compare

Lucy Smith, a keynote speaker on neurodiversity, resilience & inclusive change, helps organisations build inclusive, adaptive cultures that thrive on difference. Inspiring audiences & making a difference

Neurodiversity | Managing Change | Resilience

Life Stories | Social Enterprise

Authentic storytelling that makes a difference

Hi, I am Lucy!

Some people call me the "pocket rocket". I think that is because I have passion and energy to bring out the best in an audience.

I have been working with audiences for almost 25 years in many guises - Lecturer, radio presenter, drama teacher, children's entertainer (I have been a professional fairy) facilitator, compare and speaker.

As a speaker I believe there has to be some substance behind us and I sure have that too. Not being able to settle and always saying "YES" to opportunities has led to a whole lot of experience that informs my work and my presentations.

At my core I am a purpose led social entrepreneur who loves to start a conversation about topics that matter.

I start those conversations with stories some that will surprise and some that will inspire. I talk about some difficult stuff and combine my unique expertise and knowledge.

Relatable, authentic and thought provoking

Lucy x

Lucy Smith keynote speaker on neurodiversity, professional headshot

Neurodiversity

What is your perspective?

I come from a range of different perspectives when I talk about neurodiversity. From pedagogy, organisation development and leadership, research, personal and family and real lived experience. With a a strengths based approach I talk positively and with passion about change and neurodiversity in work, school and community.

I engage audiences to get them thinking and start conversations that will make and does make a lasting difference.

Change Management

Let me meet you at your

bus-stop

In the world of change management, it's not about imposing a new route; it's about understanding where you're starting from.

I have spent a decade working with senior leaders in transformational change where I have learned that change is often an individual journey and we will all join that journey from a different bus-stop.

I combine theory with reality and always have an eye on the future.

Life Stories

The secret change agent

A wealth of stories based on real lived experience with plenty of lessons for the future. Spilling some my secrets on here would be giving away some of my best work which you will want to hear straight from the source.

Oh, okay, let's just say I can talk about resilience, royalty, and some really fun stuff from a career in international law enforcement.

Social Enterprise

Making a difference - the torch that lights the stars

Lighting people up to make sustainable change happen is a big part of what I do. From setting up a community radio station to developing an innovative and groundbreaking conference around digital wellbeing and young people.

I talk the talk and walk the walk when it comes to social enterprise, from grass roots to engagement at the highest levels right up to Downing Street.

Neurodiversity in the workplace

Delivering practical workshops, interactive webinars and tailored team development sessions.

Lucy explores how embracing neurodiversity drives creativity, collaboration and wellbeing at work.

-Understanding the strengths and challenges of neurodivergent colleagues

-Practical adjustments and inclusive communication strategies for teams

-Building a culture where neurodivergent talent can thrive and contribute fully

What do other people say?

Don't take it from me, here is what others say about working with me.

Listen online

Podcasts, interviews and YouTube

Read more

The blog

Scam Me podcast logo

ADHD, Impulse Spending & Online Scams, with Maddy Alexander-Grout

June 04, 20255 min read

Meet the Team

Lucy, founder of Inclusive Change at Work, opens the conversation with humour, honesty, and warmth. She’s joined by:

  • Becca Burke - ADHD coach and team member at Inclusive Change

  • Maddy Alexander Grout - Money and business expert, disability champion, and author of Mad About Money

Maddy, self-proclaimed 'neurodivergent fruit bowl', has more than 15 hidden disabilities and a deep understanding of how neurodivergent brains interact with money. She brings not only expertise but also lived experience, including being scammed herself.

“If You Think You’ve Got ADHD…You Probably Do”

The episode opens with an honest chat about self-diagnosis, ADHD experiences in the workplace, and why it's okay to claim your space even without a formal diagnosis. In Lucy’s words, "We’re three people with busy brains", which sets the tone for the rest of the episode - lively, nonlinear, and packed with real talk.

Maddy shares that she wasn’t diagnosed with most of her conditions until the age of 37. That late diagnosis, she says, was like unlocking a mystery. Everything started to make sense - including her complex relationship with money.

Culture Gem: Training That Doesn’t Suck

Before diving into scams, Lucy gives a shoutout to Culture Gem, the series sponsor. It’s not your average compliance training, think video games, escape rooms, and colour-custom learning modules. Whether it’s GDPR or online safety, Culture Gem offers inclusive and accessible training that people actually want to use.

Why People with ADHD Are More Susceptible to Scams

Maddy drops the truth bomb early: “As someone who has ADHD, I’ve been scammed many a time.” From buying a £49 'Ninja air fryer' on Black Friday (spoiler: it wasn’t real) to losing thousands to dodgy online courses, she’s seen it all. And she's not alone.

So why are people with ADHD especially vulnerable?

  • Impulsive decision-making: ADHD brains crave dopamine. Scammers know this.

  • Time blindness: Forgetting deadlines, trials, or renewals.

  • Executive dysfunction: Skimming past small print or missing red flags.

  • People-pleasing: Wanting to impress, help, or belong can override caution.

  • Object permanence issues: If we don’t see it, we forget it exists, including subscriptions and bills.

The takeaway? It's not about being careless or naïve. It's about how your brain is wired. And that’s not your fault.

ADHD Tax: The Hidden Cost of Neurodivergence

Ever missed a payment, lost your passport again, or paid for a gym membership you forgot to cancel? That’s ADHD tax.

Becca and Maddy both share personal stories of 'taxing' mistakes, from forgetting gigs they’d booked to racking up parking fines. This isn’t just financial. It’s emotional, too: the shame, guilt, and social stress that follows can be devastating.

Maddy defines ADHD tax as the accumulation of costs - financial, emotional, and relational - that happen because of executive dysfunction. And it disproportionately impacts neurodivergent people.

Real Talk: Scam Stories

Maddy confesses she’s lost over £2,000 to scams - including high-ticket digital marketing courses that promise six-figure returns but deliver little. These 'course to sell a course' schemes are everywhere, especially on TikTok and Instagram.

She also unpacks the emotional toll:

“You’re not dumb. You’re not gullible. It’s neuroscience.”

Scams aren’t always obvious. They often weaponise urgency and community. “Everyone else is doing it,” “This is your last chance,” or “You’ll miss out if you don’t act now” - these are dopamine bait for ADHD brains.

Building Scam Resilience

What can help?

  • Unlink payment methods: Make buying harder. No saved cards = no quick purchases.

  • Pause and reflect: Ask yourself - Do I need this? Is it legit? Could this be a scam?

  • Accountability buddies: Partners, friends, or even TikTok followers can help you check yourself.

  • Body doubling: Do money tasks with someone else present, even virtually.

  • Community education: Maddy’s app Mad About Money offers tips, templates, and peer support - all free.

What Is 'Mad About Money'?

It’s not just an app - it’s a movement. Maddy’s Mad About Money platform and app support neurodivergent people in navigating personal finance without shame.

You’ll find:

  • Budgeting templates that actually make sense to ADHDers

  • Support groups and a community hub

  • Weekly blogs about scams, saving, and spending

  • Safe space for asking questions like 'Is this course a scam'?

Doodling Is Not Disrespectful

One delightful tangent - because what’s a neurodivergent podcast without one? - is the discussion around doodling. Maddy even turned her ADHD doodles into tattoos and used them on her book cover.

Doodling, they agree, is often misunderstood. It's not zoning out - it’s zoning in. For many neurodivergent people, fidgeting or doodling improves focus, not the opposite.

Phishing and Fake Accounts

The conversation turns serious again when Becca brings up phishing and cloned accounts. Maddy shares how scammers have cloned her TikTok, DMing followers with shady links. She emphasises:

  • She’ll never DM followers asking for money

  • Her verified accounts are the only ones to trust

  • Always double-check usernames and content origin

Maddy’s top tips:

  • Watch for usernames with extra characters or misspellings

  • Check if the content is marked as 'original' or just saved clips

  • Never click unknown links sent by 'influencers'

The Emotional Impact of Being Scammed

The emotional layer to all this is huge. Getting scammed doesn’t just hit your wallet - it hits your self-esteem. For people with ADHD and hidden disabilities, it can reinforce narratives of 'I’m not good with money' or 'I can’t be trusted'.

Maddy encourages listeners to reframe:

“If you say you’re bad with money, you’ll be bad with money. Mindset matters.”

So, What Can You Do?

Here are some key takeaways:

1. Pause before you pay - Add friction to your online purchases.

2. Set up reminders - Use tech to your advantage.

3. Check sources - Always verify emails, links, and seller info.

4. Use apps like Mad About Money - Find your community.

5. Talk about it - Scams thrive in shame and silence. Let’s break both.

Want to learn more?

Listen to Scam Me’ here on YouTube: Learning Inclusive Change

Visit Mad About Money here: Mad About Money

Follow Inclusive Change on LinkedIn: Inclusive Change Ltd - and Facebook: Inclusive Change

And remember, cybersecurity starts with you!

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  •  Organically grow the holistic world view of disruptive innovation

  •  At the end of the day, going forward, a new normal that has evolved

Column Header

  • Lorem ipsum dolor sit amet consecetuer lorem ipsum

  •  Organically grow the holistic world view of disruptive innovation

  •  At the end of the day, going forward, a new normal that has evolved

Column Header

  • Lorem ipsum dolor sit amet consecetuer lorem ipsum

  •  Organically grow the holistic world view of disruptive innovation

  •  At the end of the day, going forward, a new normal that has evolved