Free Resource · 2026 Edition
A practical guide to making your business genuinely neuro-inclusive — for your customers, clients and the people in your teams.
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Why this matters
Confusing websites. Phone-only contact. Noisy spaces. Inaccessible forms. These are barriers for neurodivergent customers — and most of them are easy to fix once you know where to look.
One in five of your customers is neurodivergent. This guide shows you what to do about it.
Inside the guide
Each step includes quick wins for this week and longer-term actions — so you know exactly where to start.
Your website, forms, emails and digital tools may already be creating barriers. We show you where to look — and what to change.
For many neurodivergent people, the phone isn’t an option. If it’s your primary channel, you’re already losing customers.
Good neurodiversity training isn’t about memorising conditions. It’s about building one simple habit — and practising it consistently.
Sensory barriers exist in your physical spaces and your digital ones. We cover both — with specific, actionable changes.
Designing for people rather than with them is the most common mistake. Here’s how to get it right without a big budget.
New in the 2026 edition
This isn’t a rebadged version of the original. The 2026 edition has been substantially rewritten to reflect where things actually stand.
Inside the guide
The guide includes a full RAG self-assessment across eight areas — rated separately for customers and staff. Here’s a preview of what you’ll be rating yourself on.
Accessible information — Plain language, clear structure, accessible formats
Digital accessibility — Website, forms and tools that work for different cognitive needs
Communication choice — Multiple genuine channels, not just phone
Reasonable adjustments — A clear, easy process that you actually act on
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