Inclusion Matters 2026: Free Guide to Neuro-Inclusive Business | Inclusive Change

Free Resource · 2026 Edition

Inclusion Matters

A practical guide to making your business genuinely neuro-inclusive — for your customers, clients and the people in your teams.

Updated 2026 5 practical steps Customers & staff Includes ERA 2025 Self-assessment inside

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1 in 5
people in the UK are estimated to be neurodivergent
75%
of disabled people have left a business due to poor accessibility
£274bn
estimated annual spending power of disabled consumers in the UK

Why this matters

Most businesses make it harder than it needs to be — without realising it

Confusing websites. Phone-only contact. Noisy spaces. Inaccessible forms. These are barriers for neurodivergent customers — and most of them are easy to fix once you know where to look.

One in five of your customers is neurodivergent. This guide shows you what to do about it.

Autism ADHD Dyslexia Dyspraxia Dyscalculia Tourette’s
Inclusive Change

Inside the guide

Five steps. Customers, clients and teams.

Each step includes quick wins for this week and longer-term actions — so you know exactly where to start.

01
Make every touchpoint accessible — from first contact to follow-up

Your website, forms, emails and digital tools may already be creating barriers. We show you where to look — and what to change.

Includes: digital accessibility in 2026, plain language principles, what to check first ›
02
Give customers genuine choice in how they communicate with you

For many neurodivergent people, the phone isn’t an option. If it’s your primary channel, you’re already losing customers.

Includes: the four channels that matter, internal comms for teams ›
03
Build a team that knows how to ask the right questions

Good neurodiversity training isn’t about memorising conditions. It’s about building one simple habit — and practising it consistently.

Includes: the one question that changes everything, ERA 2025 for managers ›
04
Create flexible, sensory-aware environments — physical and digital

Sensory barriers exist in your physical spaces and your digital ones. We cover both — with specific, actionable changes.

Includes: physical environment checklist, digital UX, flexible working ›
05
Involve neurodivergent customers and staff in designing the experience

Designing for people rather than with them is the most common mistake. Here’s how to get it right without a big budget.

Includes: co-design methods, involving customers and staff, external partnerships ›

New in the 2026 edition

Updated, sharpened and more practical

This isn’t a rebadged version of the original. The 2026 edition has been substantially rewritten to reflect where things actually stand.

ERA 2025 & legal context
Digital accessibility in 2026
Separate customer & staff lens
Quick wins in every step
RAG self-assessment tool
Reframed as neuro-inclusive

Inside the guide

How neuro-inclusive is your organisation right now?

The guide includes a full RAG self-assessment across eight areas — rated separately for customers and staff. Here’s a preview of what you’ll be rating yourself on.

Accessible information — Plain language, clear structure, accessible formats

Digital accessibility — Website, forms and tools that work for different cognitive needs

Communication choice — Multiple genuine channels, not just phone

Reasonable adjustments — A clear, easy process that you actually act on

+ 4 more areas inside the guide, rated separately for customers and staff
Get the full assessment →
Lucy Smith, Founder of Inclusive Change Ltd

About the author

Lucy Smith

Founder & Director, Inclusive Change Ltd  ·  Change Management Specialist

Lucy Smith is a change management specialist, neurodivergent herself and parent of two autistic young adults. She works with boards, HR directors and leadership teams to build workplaces and services where everyone can participate fully. This guide draws on over two decades of experience — and a lot of lived reality.

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